The La Jolla Open Aire Market is different than other farmers markets in that all proceeds benefit La Jolla Elementary (LJES), a public school. The market was originally started as a fundraiser to help LJES pay for a library and a librarian. Not only has it reached and surpassed its original goal, the proceeds from the market fund various initiatives enjoyed by all children at LJES, including school improvements and programs such as a librarian, art, music, technology, nurse, extra teachers for lower class sizes in 4th & 5th grade, and instructional supplies. In addition to helping the children of LJES, the market has also become a vibrant weekly event and gathering place for the entire La Jolla community, 10 years and counting...

So thank you for supporting our market, and supporting our kids!